H by Hayoit


Hayoit is a belgian retail chain specialized in home linen that developed its own brand of bed accessories, H By Hayoit.

H by Hayoit identity

When Hayoit decided to lauchn its own brand, they reached us to create a special identity.
Considering the brand universe we decided to use a ribbon to draw the H of the logo.


Regarding the packaging and in order to increase the sales, our strategy has been focus on 3 different but complementary elements:
  • Color codes to facilitate the recognition of product categories 
  • Pictograms, the universal language to improve the understanding of the products
  • Pictures that inspire comfort to allow the client to project himself by using the product