H by Hayoit
HealthHayoit is a belgian retail chain specialized in home linen that developed its own brand of bed accessories, H By Hayoit.
H by Hayoit identity
When Hayoit decided to lauchn its own brand, they reached us to create a special identity.
Considering the brand universe we decided to use a ribbon to draw the H of the logo.
Considering the brand universe we decided to use a ribbon to draw the H of the logo.
![](https://www.purebrand.be/uploads/img/modules/projects/1571656585_hayoit.png)
![](https://www.purebrand.be/uploads/img/modules/projects/1464179080.haypit-zoom.jpg)
Packaging
Regarding the packaging and in order to increase the sales, our strategy has been focus on 3 different but complementary elements:
- Color codes to facilitate the recognition of product categories
- Pictograms, the universal language to improve the understanding of the products
- Pictures that inspire comfort to allow the client to project himself by using the product
![](https://www.purebrand.be/uploads/img/modules/projects/1529484476.HAYOIT_Packaging_A.jpg)
![](https://www.purebrand.be/uploads/img/modules/projects/1529484638.HAYOIT_Packaging_B.jpg)