UP TO DOFashion
Up-to-do is a beauty bar that was a pioneer in this very popular field today.
Up To Do identity
We have been asked to assist the brand in the early stage of the project to elaborate the whole identity and the baseline. The logo in shape of a make-up mirror and the baseline « Beauty Atelier » highlight the artistic side of the brand. We developed the entire graphic universe by creating pictograms, pop-up stores, a catalog, communication supports and a website.