Felix and James
FashionFELIXANDJAMES is a former belgian men trousers brand. We partnered together in the early stage of the project by designing its brand identity.
FELIXANDJAMES identity
We used a sewing thread to draw the initials of the brand to create a stylish logotype.
Our identity allowed FELIXANDJAMES to create a whole graphic universe around the brand.
![](https://www.purebrand.be/uploads/img/modules/projects/1585903556_PB_website_FJ_logo.png)
![](https://www.purebrand.be/uploads/img/modules/projects/1585903805_PB_website_FJ_Ideogram.png)
![](https://www.purebrand.be/uploads/img/modules/projects/1462966478.FJ_stationery.png)
![](https://www.purebrand.be/uploads/img/modules/projects/1462966541.FJ_bag.png)