BSEF is the International Bromine Council. The company promotes knowledge of benefits and use of bromine-based solutions. They asked us to help them strengthen their identity.
BSEF asked us to rebrand its identity to more clearly reveal its core business and its scientific DNA.
The shape of the ideogram recalls the molecule while the gradient evokes the multiple bromine applications.
As for the colors, we chose the blue that represents our client strengths and values as a global organization and the orange, the color of bromine.