RECHARGE is Europe’s industry association for advanced rechargeable and lithium batteries.

Brand identity

Recharge needed to renew its outdated visual identity. We integrated directly into the logo the DNA of their company: a battery and renewable energy. The colour gradient reminds us of a charging battery. The logo now complements the company's name to directly identify the sector in which it operates. We were also fully in charge of the creation of their new website. We worked closely with Recharge to redefine and optimize access to different levels of information and we created a full custom design using the new identity guidelines.